
Continuing my series on bigdata and Google bigquery, I’ve decided to share a rather interesting snippet of information regarding our very own Malaysian Airlines and their wikipedia page.
First, just to illustrate how important Wikipedia is in general, the Malaysian Airlines Wikipedia page gets roughly 30,000 hits per month. That’s just one page of Wikipedia getting more hits than my entire website, I can’t tell you how frustrated that makes me.
Having a negative sounding Wikipedia page is pretty bad for business, particularly if 30,000 potential customers view it every month. That’s a web page that needs some serious attention if you’re the marketing manager of Malaysian Airlines.
Unfortunately for MAS (and every business organization there is), Wikipedia has a policy about updating your own Wikipedia page–you’re not allowed to do it. Wikipedia has to keep to it’s original intention of being an online repository of information that is fair, balanced and neutral. Having marketing gurus or corporate big wigs updating their own Wikipedia entry isn’t exactly in the best intentions of anyone, however Wikipedia doesn’t strictly enforce the policy and leave it up to the crowd.
Fortunately, the crowd have responded, sites like WikiScanner allow users to see which IP addresses updated which Wikipedia articles. Some have gone to the extent of correlating those IP addresses to the owners and determining if companies are updating their own Wikipedia pages against the general guidelines. Let’s see if Malaysian Airlines can join that group of companies who’ve been slapped on the wrist for changing the Wikipedia pages of their organizations.