While blogging over the weekend, I stumbled across an interesting article on marketing blogs. Part of the article advised on creating a blog identity, a sort of superhero that represented the blog. This would make your blog more memorable and thus help differentiate your blog in a very very crowded space. A superhero could be something quite simple, just a adjective and a noun and one of my favorite blogs, the evil HR lady springs to mind. Although I read the blog so often, I can’t remember the name of the author, but the branding is persistent and it just sticks. So I thought I’d create an online persona that fit my blog and a logo to go along with it. After all, keith’s blog is just as memorable as John’s blog or Mark’s blog, there really is nothing ‘sticky’ about it.