This blog is about Technology, but in these past few years it’s become impossible to talk about technology without touching on the subjects of copyright and censorship. Very few people have a clear cut definition of what is acceptable copyright infringement and what isn’t. Not too long ago I wrote about how a wordpress theme designer was being sued because he created a facebook theme, did you also know that facebook has already trademarked the term ‘face’ and is looking to trademark ‘book’ as well. Most readers of this blog know where I stand on copyrights, patents and intellectual property, where I draw the line however is trademark violations. A trademark is part of a brand, and usually trademark violations are a clear-cut attempt to fraud consumers by passing off a product or service as something it’s not.

So what about business ideas and business models. Is it OK to make a clone of Facebook, and call it mukabuku– maybe. Is it OK to use the blue and white hues that we’ve come to associate only to Facebook– that’s a bit uncomfortable as you may be tricking users to sign up for mukabuku by misleading them into believing mukabuku is a Facebook product. Well how about if you deploying mukabuku to a country that doesn’t have Facebook?

So what about the Samwer brothers and their new online retail site Lazada, that was just launched in Malaysia? It’s got all the hall marks of Amazon, is that OK?