Well technically Cisco is a big thing already, a company that by itself is defining the internet as we speak with mind-blowing efficiency. Sure, Huawei thinks they’re catching up, but the truth is Cisco is in a league of it’s own, literally.

Today, I bumped through 2 articles I thought were pretty interesting. Cloudbeat, a blog I just recently subscribed to, reported that Cisco thinks “that global traffic generated by cloud computing services will increase a staggering 12 times by 2015 compared to cloud traffic in 2010, while data center traffic will increase at a less-showy-but-still-impressive four times by 2015”. Now that’s a whole bunch load of traffic the internet is going to have to contend with, more interestingly though I was surprised that it was Cisco who did the study, not Amazon or Microsoft or Rackspace, not any traditional cloud computing company? Why would Cisco be so interested in checking out cloud traffic?