
On day 4 of my 30-day challenge to blog everyday, and I’m already running out of stuff to say. However, as with most things, inspiration seems to spring out when it is most required. I’m sitting in front of TV, watching BBC Dateline and one of the panel members is Henry Chu, the Los Angeles Times bureau chief in London.
The topic of the discussion was something along the lines of “Are newspapers going out of date, and what is the future of newspapers?”. Henry answered in a rather poignant way, circulation of newspapers throughout the world including the Los Angeles Times is decreasing, but the irony is that while circulation is decreasing, readership has increased. So think about it, less people are buying the newspapers but more people are reading it, and the newspapers have actually become a lot more interactive. For instance content of the LA Times is now not only being read by people outside of Los Angeles (or even the US) but actually being commented on by people from Australia and Malaysia.
The reality is that while newspaper circulations have been reducing over the years, the appetite for news has not decreased, and neither has the demand for it. What has happened is the nature of the demand has changed, and consumers now demand that their news sources fulfil these new demands or they’ll take their business elsewhere.