Social Media on keithrozario.com

Facebook giving China a censorship tool?

Sun, 27 Nov 2016 11:15:07 +0000

The New York Times reported this week that Facebook has ‘quitely developed’ a censorship tool, specifically for the Chinese government to suppress content on their platform. The piece writes:

"the social network quietly developed software to suppress posts from appearing in people’s news feeds in specific geographic areas, according to three current and former Facebook employees, who asked for anonymity because the tool is confidential. The feature was created to help Facebook get into China, a market where the social network has been blocked, these people said. Mr. Zuckerberg has supported and defended the effort, the people added" - New York Times

The report goes on to say, that Facebook intends to grant that capability to a 3rd-party, who will "have full control to decide whether those posts should show up in users’ feeds".

In short, they’re creating a censorship on demand for China, in exchange for access to the worlds largest market.

Censorship in an encrypted world

While Facebook have neither confirmed nor denied this, this will give China special priviledge to the platform, one that no other nation currently has. Today, most governments face an all-or-nothing approach to censorship on encrypted sites like Facebook, Google and Wikipedia. China famously censor of all Wikipedia on days leading up to the anniversary Tianamen square massacre, simply because they have no ability to censor specific pages.

If I were browsing for chicken curry recipes on Wikipedia, while you were researching political dissent on the same site, our traffic would look identical to anyone ‘sniffing’ along the line. These ‘in transit’ censorship attempts are failing, and for Governments like China, a ‘block the whole damn thing’ approach is the only alternative.

This new tool however, will grant them granular control, to block specific posts and news on the social network,because the censorship now will occur at source, rather than in-transit. It is a radical shift in the way censorship will be performed on the internet, not just in China, but across the world.

It’s also worthwhile to note, that other governments have tried these ‘all-or-nothing’ approaches as well, including Brazil who famously blocked all of Whatsapp (also owned by Facebook) for 72 hours, because a Judge was ‘unhappy’ that Whatsapp responded via email and in English. Fortunately for Brazilians, the ban didn’t last that long.

Whatsapp is a private communications tool, and Facebook is a social network–the similarity is that they both use encryption and this is problematic for governments. In the case of Whatsapp, the two ends of the encrypted channel belong to users, and Whatsapp would be unable to provide any content of communications within that channel–even if it wanted to. In the case of Facebook, since one end belongs to the company–it is able to provide some control.

But I’m digressing. Let’s get back to Facebook and censorship in China–but first let’s take a look at Facebook.

Hate Speech is defined by private companies

Sun, 13 Mar 2016 15:55:01 +0000

You don’t have a right to freedom of speech.

Obviously true if you’re Malaysian, but even Americans only enjoy a liberty in freedom of speech and not an absolute right.

The difference is clear, liberties are protections you have from the government, while rights are something you have from everyone.

So if someone threatened your right to live, the government is obligated to intervene and protect that right, because your right to live is a protection you have from everyone, whether it be a common criminal, abusive husband or Ayotollah Khomeini.

On the other hand you only have a liberty in freedom of speech (at least in an American context), which means that the government can’t prevent you from speaking, or penalize you for something you said.

However, the government is under no obligation to ensure your speech gets equal ‘air-time’, a newspaper may decline to publish your article, an auditorium may elect to deny you their roster, and online platforms like Facebook may choose to remove your post–all of which do not violate your freedom of speech, because freedom of speech is protection only from the government (state actors) and not from private entities.

And like all liberties and rights, freedom speech is not absolute. Under strict conditions even the US government can impose limits to what they’re citizens can say, or penalize them for things they have said.

In the case of freedom of speech, a liberty defined in their first amendment, those strict conditions are very strict indeed. In order for the government to infringe on the freedom of speech, it must demonstrate a imminent danger that will result in a serious effect.

In other words the government must be able to prove that if the speech were given freedom, there would be an imminent threat of something serious. Both the imminence and seriousness must be proven, failing which the government cannot infringe on that speech. This is indeed a very tall hurdle to climb, and based on my cursory research no case has ever reached this limit.

Our Communication Minister must be mistaken

Tue, 18 Aug 2015 23:17:23 +0000

Our newly appointed Communication Minister has come out all guns blazing in directing the The Malaysian Communications and Multimedia Commission (MCMC) to ask social media giants such as Facebook, Google and Twitter soon to block “false information and rumours” on their platforms.

That in itself is quite frustrating, but what really got me scratching my head was his claim that “that social media providers acted on 78 per cent of MCMC’s request for removal of content last year, with Facebook taking action on around 81 per cent of its request.”

Much ado over a tweet

Thu, 09 Jan 2014 09:28:48 +0000

In case you’ve missed it. The official twitter handle of the ETP, @etp_roadmap, recently made a serious blunder. In a tweet sent out at 1.00pm on the 6th of January, they tweeted “Former Prime Minister Najib Razak: Energy and Food Subsidies are no longer sustainable”. Now the blunder of course was the word ‘Former’ and it was only a full one hour later (or an eternity in twitter time) was the tweet deleted and an apology issued.

Political parties don't know how to engage

Wed, 01 May 2013 14:53:22 +0000

"There are many ways to reach out to the public, both political parties have a lot of space in Malaysia... It is unlikely we will have a debate, we need to engage with the people, the opposition will engage with people," - Caretaker Prime Minister Dato' Seri Najib Razak

Caretake Prime Minister Dato' Seri Najib Razak told Veronica Pedrosa that he was unlikely to Debate Opposition leader Anwar Ibrahim because there are other ways to 'engage' with people. Of course, I get annoyed at these statements, in America the Presidential elections are viewed as the cornerstone of democracy, they are a way for both candidates to debate and argue their ideas and for people to really understand the platform the candidates stand on.

However, let’s give the Prime Minister the benefit of the doubt and assume for now that there are other ways of engaging with people. How are the Barisan engaging? Besides hundreds of sms-blast to the public there seems to be little ’engaging’ from the Barisan Nasional. In fact–I’ve replied to nearly 20 Barisan sms’s I received and did not receive a single response from any of them. Yes, I wasn’t expecting any–but you would think a political party that was interested in engaging the rakyat would at least respond to an sms from a voter?

Anwar may have changed Malaysia, but Mark, Larry and Sergey changed the world

Thu, 18 Apr 2013 08:00:26 +0000

If Pakatan win the next election, I would recommend that they award the title of Tan Sri or at least Dato' to the following:

Larry Page and Sergey Brin:

Co-founders of Google, who own both the video sharing site Youtube, and the blogging service Blogger.com. Without these two free services the message from the opposition would not have reached so many Malaysians, so effectively in such a short time-span. 12 years ago, before broadband or Google, the opposition were forced to resort to pamphlets and flyers, most of which was ineffective and expensive. Without Larry and Sergey, the Opposition would have not technology to spread their message to the masses. Anwar and Co' owe more to the technology of Sergey and Larry than any amount of funds they may have obtained from any other party (foreign or domestic)

Mark Zuckerberg:

Founder of Facebook, the de-facto social network for Malaysian. Facebook is so famous even my mother uses it--and I recently received a friend invite from my mother-in-law!!

Facebook allowed the youtube videos and blog post from various opposition parties to be spread from friend to friend, without Facebook videos wouldn’t have gone ‘viral’. Together Facebook and Google were instrumental in allowing the opposition a platform to preach their good news in 2008–in 2013 they might just allow them to form a new government.

How many FAKE followers does Najib have on twitter?

Fri, 12 Apr 2013 05:00:59 +0000

A Social Media Analytics firm recently reported that nearly 50% of Justin Bieber followers on Twitter–were fake. This meant that nearly 18 million followers on Justins twitter account either belonged to no ‘real’ person or belonged to a spam account–and that dear readers is a lot of spam!

That’s like a newspaper saying its circulation was 100,000 a day, but it was only being read by 50,000 people.

Now of course, even if the first 18 million twitter followers were nothing more than spam bots, there’s still another 18 million ‘real’ followers that Justin has–and not many people have even 1 million twitter followers, let alone 18 million, so Justin still has twitter-cred.

However, that does beg the question–how many followers of our Prime Ministers twitter account–were real? For the uninitiated, the Prime Minister tweets at @NajibRazak and has nearly 1.4 Million followers, about 10 times less than Justin Bieber–but nearly 7 times more than his political rival Anwar Ibrahim (who has ‘just’ over 250 thousand followers).

So were these followers real?

5 Lessons from Listen Listen Listen

Sun, 20 Jan 2013 14:00:46 +0000

For the past week or so, Malaysians have been completely engrossed by the “Listen Listen Listen” video, and barely a day went by without me hearing some lame joke about listening, speaking…and even sharks. Over the weekend however, I had some time to contemplate through the craziness and realize that underneath this viral video that took Malaysia by storm had some rather interesting lessons we could all learn from–that includes the sharks cause everyone knows sharks have got problems and Jaws really needs to shut up and listen.

MACC says Facebook at work is Corruption

Mon, 14 Jan 2013 07:00:39 +0000

According to last weeks Star, MACC deputy chief commissioner Datuk Sutinah Sutan was reported to have said that Civil servants and staff of government-linked companies (GLCs) surfing social media or engaging in personal matters during working hours may be categorized as having committed corruption!!

The underlying logic to the argument seems plausible enough, Datuk Sutinah goes on to elaborate that:

“For instance, if a person spends three hours during his or her stipulated working hours for personal tasks, it can be deemed a form of corruption as the Government trusts and pays its employees to fully utilise the working period to complete tasks relating to the respective jobscope,”

Now while all this sounds good on paper, I think we need to delve deeper, because every time a broad statement such as this comes along it’s important to take a step back and analyze the evidence rather than rely on ‘common sense’. Common sense is after all–not so common (this reminds of the MACC lawyer who claimed the Teoh Beng Hock could strangle himself to death)

So here we have a situation where the MACC deputy chief seems to think that the social media habits of Government servants warrants a statement from such a high ranking officer and therefore logically this must be something of high consequences to the nation, much more than the RM250 Million soft-loan given to a company to sort out the nations beef issues.

Instagram Camera: Coolest thing EVER!!

Mon, 02 Jul 2012 17:31:21 +0000

A couple of weeks back, I wrote about a cool card game based on Computer processes, in hindsight the only thing that post proved was that I’m a geek. The card game was funded through a crowdfunded initiative, and that was really what made it cool.

The instagram camera is cool on its own, and the fact that it’s currently being crowdsourced through Indiegogo (a website similar to Kickstarter) makes the cool factor– cucumber cool.

In fact, as of now, it’s already reached $6,000 dollars from it’s $50,000 target in just one day. I’m willing to bet that this project will eventually reach it’s pretty low target of just $50,000 – easily.

There are however, some copyright concerns surrounding the camera, particularly since Facebook now own Instagram and they don’t even like wordpress developers building themes that ’look’ like facebook, much less an entire camera that is based on a trademark they own.

If you choose to fund the project, you’re promised a discount on the final item, which the creator hopes to price at under $350 (that’s in US Dollars). However, based on the specs, that may be a bit difficult, we’re talking about a:

THANK YOU: keiths.blog won the #DigiWWWOW awards

Sun, 10 Jun 2012 00:05:25 +0000

Some of you might have heard, but if you haven’t then brace yourself– I won the #DigiWWWOW awards!! WOO HOO!!

I’m still trying to come to grips on how I manage to beat out competitors like Amanz, MrPiratz.Com, Droid.my and of course Technology, Design,Inspiration. All of whom garner more hits than me, and are far more popular. Mr.Piratz was the first person to congratulate me in the backstage room.

LinkedIn Passwords comprimised: How to change it

Thu, 07 Jun 2012 09:45:25 +0000

[blackbirdpie url=“https://twitter.com/LinkedIn/status/210356987576324096”]

Security Analyst today reported that as many as 6 million LinkedIn passwords have been leaked, the 161 million strong Social network focused on creating professional relationships have since confirmed the leak and have taken steps to mitigate the issues.

All compromised accounts will no longer have their old passwords working, and so the first thing you want to do is logon to your linkedin account and check if your password is still working.

Facebook goes public : How it compares to Malaysian companies

Fri, 18 May 2012 16:44:26 +0000

The big FB goes public today, making a lot of people very happy and few people very very rich, including one Eduardo Saverin – who will probably be barred from ever entering the US –EVER AGAIN!

However, that’s a story for another day, today Facebook is the hottest bit of tech news you can get your hands on, the last time an IPO this exciting occurred it was for a search engine named Google. Google IPO-ed at around $80, today it shares hover between $550 - $650. Just saying.

So it’s really awe inspiring to look at the numbers, 845 million active users (just slightly smaller than India) 2.7 Billion likes/comments everday, 250 million photos every single day and 100 Billion friendship. You my dear readers could own a small –make that VERY small- part of the company for the $38 share price tag people are talking about.

So how does the $38 price tag for Facebook Shares compare to Malaysian companies?A quick calculation puts Facebooks market cap at USD100 Billion, or roughly RM300 Billion. Malaysia doesn’t have a RM300 Billion dollar company (or at least one that is public listed), so in order to give you an idea of the magnitude of Facebook, I had to combine a few Malaysian companies to reach Rm300 Billion. With the Rm300 Billion Facebook is worth, you could buy outright:

4 ways to add Pinterest 'Pin It' button to Wordpress

Fri, 17 Feb 2012 10:02:28 +0000

Pinterest is an awesome social site that let’s you ‘pin’ up interesting articles on boards that other users can view and then continue sharing. It’s absolutely amazing, and I’m in love with it. If you’re still curious about what Pinterest is or want to snag an invite (it’s still invite only btw), then just leave a comment at the bottom of this page and I’ll send you an invite as soon as I can. If you don’t know what Pinterest is, just head over a board I created from random quotes I saw from other users over here http://pinterest.com/keithrozario/quotes/.

Social Media Explained

Tue, 07 Feb 2012 18:49:02 +0000

A rather interesting take on Social Media courtesy of douglaswray via instagram.

Check out more cool stuff from Douglas [here]

Good Design: Google reminds you that you recently changed your password

Wed, 01 Feb 2012 11:29:53 +0000

A couple of weeks back, Dreamhost reported a security breach on it’s servers, so I thought for security sake I should change my passwords as well. I’d been using the same password for the past couple of years and it was time for a change anyway.

However, as most of you will notice, whenever you’ve just changed your password you instinctively try to re-enter the old one on your next login. This obviously prompts and invalid password prompt which should point you in the right direction. If you’re like me though, you end up thinking you typed it wrongly and try again, this can go on for a while and if you’re not careful you could lock yourself out of your account because you entered the ‘old’ password 3 times in a row.

A good piece of design I noticed from Google is that if you’ve changed your password recently, they actually remind you that you changed it and when you changed it. Thereby stoping your automatic response in it’s track and getting you to type the new one. Just a small piece of code and small feature but a rather good piece of design.

Goodbye Google Buzz, Hello Google+

Tue, 06 Dec 2011 23:02:10 +0000

I’ve long been a great fan of all things Google, even when they weren’t exactly producing top quality stuff (like Google Wave), I stuck by them through thick and thin. That being said, it’s been more good than bad, sure they had a rough patch with Wave and Google Buzz, and yes Google+ isn’t exactly the Facebook killer it was tauted to be. However, think of all the really cool stuff they’re doing, consider the fact that I literally LIVE on Googles Cloud, all my email is on GMail, there isn’t a single day that goes by that I don’t get my daily dose of blogs via Google Reader and I do Google Searches at least 10 times a day. So overall Google is still pretty good in my book.

Be that as it may though, one of the hallmark of successful innovators is that they know when to call it quits. Google has already shelved Google Buzz, and spun off Google Wave as Apache Wave. Which begs the question of what would replace Buzz.

We're not separated by 6 degrees of separation: It's now only 4.74

Mon, 28 Nov 2011 23:24:44 +0000

According to a New York Times article today, the world has apparently shrunk beyond our imagination. The latest study uses facebook as the base for their study, and used it to study the separation of people. Previously I blogged about the amazing study conducting by (even more amazing) Stanley Milgram and how he came up with the concept of 6 degrees of separation. The latest study not only re-inforces the original study, but goes further to explain that the number is now only 4.74.

It really is a great opportunity we have now with facebook being the Hyper-Social network, with little competition. What this means is, at least for now, everybody online has a facebook account. That would certainly change in the nest 2-5 years, but what’s really interesting is that with facebooks great popularity, we have now have a wonderful chance to perform these kinds of research, and kudos to facebook for actually initiating it. The data from the research can be found on facebooks data page. Now onto the research:

The internet is killing newspapers and how we can change that

Sat, 26 Nov 2011 23:27:27 +0000

On day 4 of my 30-day challenge to blog everyday, and I’m already running out of stuff to say. However, as with most things, inspiration seems to spring out when it is most required. I’m sitting in front of TV, watching BBC Dateline and one of the panel members is Henry Chu, the Los Angeles Times bureau chief in London.

The topic of the discussion was something along the lines of “Are newspapers going out of date, and what is the future of newspapers?”. Henry answered in a rather poignant way, circulation of newspapers throughout the world including the Los Angeles Times is decreasing, but the irony is that while circulation is decreasing, readership has increased. So think about it, less people are buying the newspapers but more people are reading it, and the newspapers have actually become a lot more interactive. For instance content of the LA Times is now not only being read by people outside of Los Angeles (or even the US) but actually being commented on by people from Australia and Malaysia.

The reality is that while newspaper circulations have been reducing over the years, the appetite for news has not decreased, and neither has the demand for it. What has happened is the nature of the demand has changed, and consumers now demand that their news sources fulfil these new demands or they’ll take their business elsewhere.

Facebook sues developer while Google takes youtube domains: What's the difference

Thu, 24 Nov 2011 20:38:30 +0000

wpCandy reports that Facebook recently sued an Indonesian blogger who created a wordpress theme that could turn your wordpress site to look like Facebook, and the similarities were really striking. For one your post look exactly like status updates on your Facebook profile and comments on those post look exactly like your friends commenting on your status updates in Facebook.

Similarly, TechCrunch reports that Google has gone after a couple of rather confusing typo domains that look remarkably similar to Youtube. Although not so similarly, Google is making a request for control of the domain rather than suing the pants of those cybersquatters (which it probably should), and not so similarly Google has a much stronger case.

My Resume on the cloud

Mon, 21 Nov 2011 00:20:09 +0000

The 2nd most popular post of this blog is the one about creative resumes, which brings in about 300+ hits/month all on it’s own, almost all of it from Google. I guess a lot of people out there are trying to get an advantage in the job market by posting up creative resumes that help differentiate them from the rest of the applicants. Personally, I’m not too sure about the creative resumes, I believe they do help differentiate you, but whether it’s a good differentiating is a separate story. A lot of resumes are boring, in both context and design, but having a really well designed resume with a boring context isn’t going to get you far either…(at least that’s what I think).

From my perspective, it’s good to jot down a couple of key interesting points about yourself that you think might land you a job, and then form a consistent ‘brand’ around those key points. Then make sure what you say online, what’s in the resume and what’s in the cover letter all gel together to project those key points, making it a differentiating factor that will be your brand. However, that’s a topic for a separate day. Today, I’d like to show you how I shared my resume online using Amazon Simple Storage Service (S3).

The Ugly side of crowdsourcing

Thu, 17 Nov 2011 18:11:27 +0000

Crowdsourcing seems to the buzz these days, with LG crowdsourcing a cellphone design off crowdsourcing website crowdspring and starbucks receiving more than 17,000 coffee ideas of the web from their crowdsourcing platform mystarbucksidea.com. However, as with all new trends there are detractors and with crowdsourcing the number of detractors seems to be growing each day.

Previously I blogged about the wide spectrum of crowdsourcing , from the low end and mundane on Amazons Mechanical Turk, to the high end and niche Crowdspring. However, when a detractor to the term includes wikipedia founder Jimmy Wales, then it’s time to study this a bit more in depth. So what is the ugly side of crowdsourcing and what does it strike a nerve with Jimmy Wales…and just about every designer I know.

Branding my blog Step 1: Creating a Superhero

Wed, 09 Nov 2011 09:59:00 +0000

While blogging over the weekend, I stumbled across an interesting article on marketing blogs. Part of the article advised on creating a blog identity, a sort of superhero that represented the blog. This would make your blog more memorable and thus help differentiate your blog in a very very crowded space. A superhero could be something quite simple, just a adjective and a noun and one of my favorite blogs, the evil HR lady springs to mind. Although I read the blog so often, I can’t remember the name of the author, but the branding is persistent and it just sticks. So I thought I’d create an online persona that fit my blog and a logo to go along with it. After all, keith’s blog is just as memorable as John’s blog or Mark’s blog, there really is nothing ‘sticky’ about it.

Understanding those hits from Google

Mon, 07 Nov 2011 15:07:05 +0000

I’ve started this blog ‘journey’ about 7 months ago and so far it’s been great. The experience has been a real eye opener on how technology and social media work, and now I’m beginning to develop an understanding on how hits make their way over to keithrozario.com.

For instance, even though I grew my twitter followers from zero to 350, the traffic from twitter seems really paltry. Something of the order of 2-3 hits/month. With the amount of effort I put into twitter, to say 2-3hits/month is disappointing is an understatement. I think the reason for this is that people go on twitter to search for news, not for tutorials or how-to’s.Most of my blog entries are either reviews of certain web apps or tutorials, and not so much ’news’, and that’s probably the reason twitter isn’t getting me those hits. Another possible reason is 350 isn’t the right amount of people to generate those hits.

DOH! : Mark Zuckerberg is the No.1 Google+ user

Wed, 19 Oct 2011 14:17:44 +0000

Sometimes life throws you surprising ironies that you can’t help but just bury your head in sorrow, like an ex-girlfriend becoming your boss or the office jerk winning the lottery.

Google aspires to overcome facebook as the number 1 social networking site by launching things like +1 and Google+, however in a surprising twist of fate the number 1 user on Google+ was none other than Facebook CEO Mark Zuckerberg. You almost hear the collective ‘DOH!’ from the googleplex echo through silicon valley. Homer Simpson would be proud.

The situation is made even worse by the fact that the 2nd most popular user on the social networking site is Google co-founder Larry Page, missing out on the number 1 spot by more than 20,000 followers. Marks probably thinking to himself, If Google can’t even beat me in their own back yard how do they intend to beat me when facebook really starts competing?

3 ways to get more visibility in twitter

Fri, 30 Sep 2011 10:32:47 +0000

I’ve been using twitter for some time now, as I hope to make it the default social media for promoting my blog. Thanks for platforms like bufferapp and bit.ly, I can track how often people visit my website from twitter. The result aren’t good, in fact I’d be lucky if a tweet was able to garner 2 hits to my website, most of the time it hovers around an agonizing ZERO!!

So what am I doing wrong?

Crowdsourcing used to identify UK rioters

Sun, 21 Aug 2011 21:05:10 +0000

The recent events in the UK while tragic have unveiled some new uses for crowdsourcing. Some time ago people used Google Wave (now called Apache Wave) to help find a criminal murder suspect, which was amazing news if you ask me, but it still didn’t save Google Wave. Now however, the guys over at a website called Zavilia had a brilliant idea of using crowdsourcing to solve the London rioting problem, the premise was simple, users would upload photos of the looters and rioters and those photos would then be posted online. Each rioter would be labled with an alphabet, and finally other users could check out the pictures and begin identifying anyone they knew…brilliant solution. Personally, I can’t imagine solving this problem without crowdsourcing, and it just goes to show that in the future we will solve problems together via collaboration on a massive scale rather than a few geniuses leading the way.

The guys over at zavilia have shutdown their website claiming:

The development of Zavilia: Identify UK Rioters has been temporarily paused due to a decrease in traffic and in user interactions. However, we fully intend to continue development at some point in the near future.

Which is sad, but you could take a look at the version that was up @ http://www.zavilia.com/identify/

Amazing.

Copy your Facebook photo albums with Pick&Zip

Tue, 02 Aug 2011 09:42:02 +0000

Pick&Zip is an amazing app that allows you to copy over your entire Facebook photo albums all at once in one zip file. The application even allows you to view ALL the photos you’re tagged in and download those as well, especially apt if you’re looking to migrate this stuff to Google+. It also act as a great picture viewer for all your photos on Facebook.

Vanity URL for Google+ profiles

Fri, 29 Jul 2011 12:42:33 +0000

Vanity URLs are URLs that have some sort of meaning to them rather than a random collection of numbers and letters, so instead of getting http://plus.google.com/18923937194123, you get a much nicer http://plus.google.com/keith , now that’s way cooler. It’s sort of like vanity plates for Online Social Networks.

Facebook has been offering this for some time, and so has LinkedIN, but the new kid on the block Google+ doesn’t. Or does it?

Bufferapp : Schedule your Tweets

Thu, 28 Jul 2011 10:33:57 +0000

Buffer is a great tool that helps your organize and schedule your tweets to maximize your shameless attempts to promote your website on twitter.

Well let’s face it, I’m on twitter but with only 39 followers its not really adding any hits to my website…well maybe one or two. What’s clear though is that good blog content without any social media promotion on twitterr , LinkedIN or facebook means I have to rely on Google bringing in the hits, that’s like starting a company with only 1 customer and then relying on that customer only. If I’m going to get 1000 hits/ month, then I’m going to have to get serious on twitter and start churning out content that aligns with what my followers on twitter want to see.